An Update from Baby Central

We wanted to let you know about an upcoming change to the way you shop our brands.

The Baby Central website will still be here as your go-to destination for information, advice and all things baby — however, you will no longer be able to purchase Dr Brown’s, WonderFold and Dreamgenii products directly through the Baby Central website. Instead, when you’re ready to purchase, you’ll be redirected directly to the official website for the brand you’re looking for, making it simpler and more streamlined.

 The good news? We’re still behind the brands.

Baby Central will continue to represent and exclusively distribute Dr. Brown’s, WonderFold and Dreamgenii here in the UK.

So, while you’ll be purchasing directly through the official brand websites, your orders will still be fulfilled, packed and delivered by the Baby Central team as they are today.

This change is all about streamlining your shopping experience — making it easier for you to shop directly with the brand you love, while we continue to provide the same trusted UK distribution, fulfilment and customer support behind the scenes.

Thank you for continuing to shop with and support Baby Central and our brands. We’re excited for this next chapter and look forward to continuing to get your favourite products to you.

The Baby Central Team